In this webinar for INMA (the International News Media Association), I shared how The Globe and Mail's Content Studio is using AI to boost creativity, improve efficiency, and engage clients in new ways. We’ve been experimenting with tools like Midjourney for visuals and Runway for video — both of which have been game-changers when it comes to producing quality content faster and more affordably.

Tactics & Takeaways trend report offers marketers a roadmap for navigating the changing terrain—highlighting the need for adaptability, innovation and a deeper understanding of consumer behaviour.

At the 8th annual Central Counties Tourism (RTO6) symposium, Katherine Scarrow provides a clear understanding of how Generative AI (GenAI) can be a powerful asset in the marketing toolkit of tourism professionals.

On Feb. 7, Katherine Scarrow co-presented on how GenAI can enhance tourism, commerce, and learning experiences, contributing to a vibrant and future-ready economic ecosystem.

Lululemon founder Chip Wilson on stage with Katherine Scarrow at The Gathering, a top-rated business summit and a master class for brand and business leaders looking to reap the benefits of a cult-like adoration.

On July 7, Karen Howe, Cannes Advisory Board Member for Canada and founder of the Township Group, joined Katherine Scarrow, general manager of Globe Content Studio, to decode behind-the-scenes intel from this year’s Cannes Lions Festival of Creativity.

Although many companies have tried to implement a sustainable omnichannel strategy, few have truly succeeded in building a comprehensive experience for the customer. In this virtual discussion on LinkedIn Live, The Globe and Mail's Katherine Scarrow spoke with the following commerce experts on how to develop a long-term omnichannel strategy and asked them to identify the next big trends in commerce.

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.

The Globe's Katherine Scarrow moderates a panel on hiring young workers at The Globe and Mail’s Human Resources summit: Solving Workplace Challenges in the Modern Economy.

Interview with Vans VP of Global Integrated Marketing

Cheryl Grishkewich, vice-president of control brand marketing at Loblaw, speaks to Katherine Scarrow, general manager of Globe Content Studio, on the evolution of Insiders for the digital age, the importance of insights-driven storytelling and some of the unique challenges the teams faced co-producing the content.

Chief Science Officer Foteini Agrafioti from RBC speaks to Katherine Scarrow at C2 Montreal, the most forward-thinking business event in the world.

In our next instalment of Colliers’ Property Marketing Conversation Series, Tanya Nicholson speaks with Katherine Scarrow, General Manager of the Globe and Mail Content Studio, taking a deeper dive into the world of content creation in a print world, and how it translates into our digital-driven environment.

‘State of Creativity’ is an engaging presentation revealing and contextualizing emerging trends that represent the future of storytelling. Katherine Scarrow and her team offer ideas on how to use insights to drive content marketing opportunities for brands.

Interview with Director of Business Strategy and Marketing - Tech with Purpose at Microsoft

Katherines Scarrow speaks to LoKnow CEO & founder Vikram Seth and will focus on how to draw new customers and serve them a personalized experience that’s totally cookieless.

Developing an in-house content creation studio for maximizing revenue: How does the Globe Content Studio operate and how does it fit into the advertising ecosystem?

As the business world continues to adapt to political and pandemic pressures, content marketers have to shift their strategies and communications on a dime to stay relevant.

State of Creativity explores the trends that will influence content marketing in 2021.

Katherine Scarrow, general manager of the Studio, moderated a panel on how brands can communicate in ways that are authentic and empathetic, without sacrificing creativity, in an age of COVID-19.

Developing an in-house content creation studio for maximizing revenue: How does Globe Content Studio operate and how does it fit into the advertising ecosystem?