GCS' Tactics and Takeaways event aims to provide insights on leveraging the tech

Whether you’re mingling in person in downtown Toronto or tuning in virtually, Tactics & Takeaways on April 17, 2024 is your ticket to discovering the latest trends in content marketing.

In the ever-evolving realm of content marketing, our relationship with artificial intelligence (AI) has taken us on a rollercoaster of emotions, from awe and curiosity to skepticism and, at times, trepidation. The looming question persists: Is AI a mere tool or can it transcend that role to become a cognitive collaborator, amplifying our abilities rather than replacing them? This shift in perspective came into sharp focus during a session led by Andrew Davis at the 2023 Content Marketing World conference held in the heart of Washington, D.C.

In a recent Instagram Live interview, Katherine Scarrow, general manager of The Globe and Mail’s content studio, and Karen Howe, founder of The Township Group and member of the Cannes Lions Advisory Board of Canada, shared exclusive insights into the recently concluded Cannes Lions Festival 2023.

IAB Canada hosted ‘The Experimentation Edge’, an executive roundtable sponsored by Globe Media Group. This event gathered a group of thought leaders from some of Canada’s leading agencies and brands to share perspectives on and experiences with how dramatic shifts in the B2B landscape is calling for a culture of experimentation.n goes here

With three small children – aged 7, 5 and 1 – my husband and I needed to plan strategically. That’s when we discovered the 10-metre-long (33-foot) Maxi Plus MHX from CanaDream, an RV sales and rental company based near Calgary.

Our daily coverage will be headed by by Katherine Scarrow, General Manager, Globe Content Studio, and will include fresh insights and perspectives of what’s happening at Cannes Lions for the Canadian community plus highlights of notable creativity from around the world.

As developments in technology accelerate and consumer expectations from brands continue to evolve, content marketers need to adapt to ensure they maintain strong connections with audiences.

How hard can it be? Katherine Scarrow finds out when she hits the track in a Formula F car.

In this issue of Amplify, deputy head of the Globe Content Studio Katherine Scarrow talks about how rewarding it was to leave her family and get over the guilt that lingered

He's a rugged outdoorsy guy, she likes nature - but not too much. They found a way they can both enjoy their first trip as a married couple.

The strong employment rate, cheap gas, low-interest financing, lightweight materials that boost fuel efficiency are factors attracting millennials, especially to compact RVs, says GoRving Canada.

Katherine Scarrow and her family head out on an RV trip to Creemore, Ontario.

We caught up with journalistic whirlwind Katherine Scarrow, General Manager of Globe Content Studio, to talk about Globe Special Reports.

In How To Be Yourself (But Way Better) , a session at Cannes International Festival of Creativity, Lisa Smith, executive creative director at Jones Knowles Ritchie (JKR); Ellie Doty, chief marketing officer at Burger King; and Paloma Azulay, global chief brand officer at Restaurant Brands International (RBI), reflected on the key building blocks of the rebrand.

With the caveat that I hardly scratched the surface of #CMworld – attending 13 sessions over three days, or roughly10 per cent of the programming – here are six themes that stood out.

The Gathering 2020 offered insights from world-leading cult brands, ranging from the importance of putting customer experience first, to simplifying your brand message, to revisiting your foundational values.

Lululemon founder Chip Wilson talks to Katherine Scarrow about the unusual approach he took to nurturing and measuring brand.

No brand is safe from disruption, so be sure you understand your timeless truth, be bold, create value in the world, and don’t be afraid to trust your instincts, even in spite of the data.

The world moves at breakneck speed, and it’s easy to get distracted by every new fad and trend. To stay grounded and prevent getting swept away in the tide of change, you should revisit the foundational values your business was built upon.

The most beloved brands have one thing in common: they put customers first. If you want to succeed. It’s not about selling a great product or service, it’s about being obsessed with your customers.

When you’re feeling like you’ve lost your way as a brand, the past can serve as a rich source of ideas and inspiration. It’s a matter of polishing off some of those gems that made you great and bringing them to the forefront.

To create an indelible brand, you’ve got to focus on creating a community and a sense of belonging. Don’t be afraid to be different, to declare your purpose, to demarcate yourself from others and to create solidarity among your customers.

As the business world continues to adapt to political and pandemic pressures, content marketers have to shift their strategies and communications on a dime to stay relevant. Here are some of the biggest creative, cultural and societal trends to watch in 2021.