Katherine Scarrow believes in the transformative impact of storytelling on business success.
Work Experience
Manager, creative strategy
Globe Content Studio, The Globe and Mail
2023 – Current
General manager
Globe Content Studio, The Globe and Mail
2018 – 2023
Run the day-to-day operations of Globe and Mail's Content Studio, a strategic and creative marketing agency within Canada’s largest news media organization, creating integrated content marketing solutions for top global clients.
Volunteer experience
Marketing and communications director - Dundas Minor Hockey Association board of directors. 2024-Present.
Youth engagement coordinator - Dundas Little Theatre board of directors. 2023-Present.
Baseball Coach - Dundas Little League. Coach Pitch. 2022-2024.
As the manager of creative strategy of The Globe and Mail’s content studio, I lead the development and execution of creative strategies for content marketing initiatives. Responsibilities include collaborating with clients, leading ideation sessions, creating campaign plans, managing a creative team, and ensuring brand consistency.
Education
Ivey Business School
MBA, 2014-2016
University of British Columbia
Masters of Journalism, 2005-2007
UBC's Masters of Journalism program is particularly noted for its intensive training in multimedia journalism and investigative skills, preparing students for high-caliber reporting and media careers.
Huron University College
Honours Bachelor in English Literature, 2001-2005
IDEO
Foundations of Design Thinking, 2020 - Continuing Ed
The college is known for its strong programs in arts, social sciences, and theology, and emphasizes critical thinking, leadership, and ethical governance.
IDEO's approach integrates human-centered design with technology and business strategy to drive transformation and innovation in organizations around the world.
Part of Western University in Ontario, Canada, Ivey is renowned for its MBA program, which strongly emphasizes case-based learning and leadership.